WPP, Publicis and MDC Partners are among the holding companies who have started the year by buying a diverse group of shops. Among the deals signed since the start of the year: MDC bought RJ Palmer, Publicis acquired Mediagong and WPP's Burson-Marsteller bought into Finnish PR shop Viestintätoimisto Pohjoisranta Oy, added the Australian digital shop DTDigital to Ogilvy and the Chinese research shop CIC to Kantar.

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