1/5/2012

It's easy for search marketers to be drawn in by the lure of black-hat search engine optimization tactics, writes Angie Schottmuller. Still, it's possible for white-hat marketers to use more ethical tactics and push back against their less scrupulous counterparts. "The rise of the black hat SEO dark side cannot be denied. However, the temptation and seduction can be," Schottmuller writes.

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