With his strong tech background as head of eBay's PayPal unit, new Yahoo! CEO Scott Thompson is seen by some as a leader who can spur innovation in his latest post, perhaps through programmatic ad buying through exchanges and real-time bidding. Others say that Yahoo!'s sales force needs to become more flexible and its ad platform and systems require updating. With these priorities, "Thompson's product background could make him a wise choice," said Jordan Bitterman, social practice lead at Digitas.

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