1/11/2012

Medialets is introducing a new model in mobile ad buying, with a service that joins the mobile-rich media ad platform's top publishers with advertisers, and encourages and facilitates direct relationships. The invitation-only Medialets Private Marketplace is designed as a one-stop service that lets advertisers find, buy and measure mobile advertising. Publishers, in turn, get a platform for inventory that avoids commoditization.

Related Summaries