NRF has invited retailers to tell their stories in two-minute videos and will award the winning entry with a $25,000 prize. The contest is part of the ongoing Retail Means Jobs campaign. "NRF’s This is Retail contest will put a face on an industry that is seamlessly woven into the fabric of America and influences every aspect of our life and culture, from commerce and fashion to real estate and public policy," said NRF President and CEO Matthew Shay.

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