Rhinoplasty patient demographics are shifting, with ethnic minorities accounting for 29% of all cosmetic procedures in 2010, according to the American Society of Plastic Surgeons, and surgical techniques are evolving as well. Patients increasingly want to reshape their noses to fit their own faces, not to mimic a celebrity's nose, plastic surgeons say. "It was very cathartic for me, very poignant. ... It's a nose that finally fits my face," said a New York psychotherapist who cried when she saw the results of her rhinoplasty.