1/13/2012

Companies are shifting their focus from payments to other functions in a bid to sell unenthusiastic consumers on the advantages of near-field communications. Sprint Nextel, Verizon Wireless and Research In Motion, among others, are demonstrating at this month's Consumer Electronics Show such practical NFC-enabled options as unlocking doors, syncing to software in a car and mobile coupons. "If you're really going to get consumer adoption, you have to start talking about the capability in terms they can relate to," said Kevin McGinnis, Sprint's vice president of product.

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