Social media and QR codes don't mean much to shoppers, according to a new study of 1,200 consumers by Catapult Action-Biased Marketing. Social media sites may develop some brand awareness, but when people shop for a product or service, they turn to online ratings, reviews and traditional websites, the study found. As for QR codes, shoppers aren't interested in using their smartphones to learn more about products, research showed.

Related Summaries