1/30/2012

Despite privacy concerns, Google's new consumer tracking across its range of services and Facebook's new timeline feature stand ready to reshape the world of mobile commerce, writes MediaPost editor-at-large Diane Mermigas. In particular, "the explosion of tablets, smartphones and other connected devices, which are lightning rods for Google Wallet, will help to transform online advertising into a measurable response between consumers and companies," Mermigas writes.

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