Some people think business-to-business companies shouldn't try to make sales on social media, but that isn't the case, Kipp Bodnar writes. "Spaming people in social media is always off limits. Giving someone what they want when they want it is always a great thing," Bodnar writes. Other common misconceptions include the idea that there isn't a clear return on investment associated with B2B social media and that social media marketing can completely replace a company's other outreach efforts.

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