1/23/2012

Companies are increasingly using CSR case studies to communicate their green-business priorities and achievements, writes Bill Roth. That's an effective strategy, since it allows executives to promote measurable successes as well as less tangible but equally important leadership values and corporate culture. "Business is still a personal process heavily dependent upon examples of trust and performance," Roth writes. "Case studies are an effective tool in communicating less metrics-driven bid selection criteria."

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