People have come to expect such low service from most businesses that it won't take much to wow them, says Richard Earls of Travel Research Online. Businesses can set themselves apart by finding out particular interests of their clients and surprising them with a service or product or tip that matches that interest. "A handwritten note goes a long way to demonstrating that you dedicated time to them," he says. "In our very hurried society, good customer service often takes the form of giving special allotments of time to your client."

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