2/9/2012

Research shows your website can have an impact on whether customers buy from your business, David Gitonga writes. To improve your website, start a blog, embed videos and use tools such as Google Analytics to attract more Web traffic, he writes. Don't overlook basic aspects of your website such as the navigation and about page, Lisa Barone advises. Every business website should be intuitive and easy to navigate with a clear and complete about page.

Related Summaries