2/2/2012

Some companies aren't prepared to start a blog despite the benefits that doing so can provide, Mary Ellen Slayter writes. If you aren't willing to engage your competitors in conversation, or if you want every post to go through an extensive review process, you aren't ready to have a blog. "If you don't trust your workers to represent the company appropriately, you have much bigger problems than whether you need a blog." Slayter writes.

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