Sales managers search long and hard, far and wide for competitive advantages. In looking for the path less taken, they often forget simple steps that can result in big leaps in performance and separate their sales team from the pack, writes Tom Grubb. For example, when was the last time you focused on the quality and efficiency of your reps’ sales calls? Here are five steps you can take to turn calling into a competitive advantage, starting with targeting the right people to call.

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