With a big boost from Apple's iPad, China is seeing ad views via mobile devices multiply rapidly. An AdChina.com report says mobile accounted for just 0.04% of its total views in 2010, but that jumped to 1% last year, with nearly 45% coming from the iPad. The proliferation of devices and a greater willingness among Chinese to click on mobile ads means the platform is a must for marketers, according to this article

Related Summaries