2/10/2012

Representatives of Heinz, PepsiCo and other companies shared insights on packaging innovations during the Packaging Conference in Las Vegas this week. Heinz has launched Dip and Squeeze ketchup packs that serve as dipping trays; PepsiCo has rebranded Gatorade as the Gatorade G series. "When someone touches the package, it is a great opportunity to connect with the consumer," said a PepsiCo official.

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