Facebook has confirmed rumors that it will launch Timeline for Pages, and that means big changes for many brands -- especially ones that use third-party tools to add features to their Pages, writes Jim Belosic. Still, there's no need to panic, because the social network has no reason to mess with features that brands already are putting to good use. "[I]t's in Facebook's best interest to expand upon current capabilities, not limit the things everyone loves and relies on," Belosic writes.

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