About one-quarter of pet owners don't believe in the need for annual veterinary visits, according to last year's Bayer Veterinary Care study, a statistic that is evident at veterinarian Jay Hreiz's clinic in Rock Hill, S.C. Forgoing routine care often leads to emergency visits, the amount of which Dr. Hreiz says has risen at his hospital. "The cost of preventative care is so much less for what it costs when something goes wrong down the road," he said.

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