Many entities, from eBay to the U.S. Postal Service to startups, are offering to act as middlemen for traditional retailers looking to compete with Amazon by offering same-day delivery. "These stores have to have some shot of competing with the likes of Amazon, because they really can't compete on price," analyst Brian Sozzi said.
Indian online retailer Flipkart isn't worried about the launch of Amazon's Junglee.com, said CEO Sachin Bansal, one of two former Amazon executives who founded Flipkart. "Customers need a place they can rely upon to provide a consistent, hassle-free shopping experience," Bansal said. "We are fully committed to providing this experience to our customers."
Retailers looking to capture sales need not develop a specific app but rather begin with an easier-to-access open Web application. The open Web presence allows customers to easily and quickly access offerings for quick purchases on the go.