Australian luxury housewares brands are increasingly forming partnerships with celebrated artists and designers including Florence Broadhurst and Peter Morrissey, in keeping with a global trend. The trend in housewares follows a similar trend in cookware that has seen celebrity chefs such as Jamie Oliver lending their names to kitchen product lines. "It is one of the most important things that is happening right now. Who you choose to associate with gives you a great marketing platform," said Karen McCartney, editorial director of online home retailer Temple & Webster.
New Nielsen data indicates that tablet computer users in the U.S. are more likely to click on ads than smartphone users. The study, "State of the Media: U.S. Digital Consumer Report," found that smartphone users were less likely than tablet users to use their devices to learn more about businesses or download coupons.
Boosting conversion rates can be more art than science, but taking some basic steps to improve your landing page can improve the odds, according to Practical eCommerce. Focus first on continuity, making sure that PPC ad copy matches what customers will find when they click through to your site.
AdCenter's improvements to the Microsoft Advertising Platform include making it easier to import ads from Google AdWords, and increasing the character-count descriptions to 71. A new dashboard application helps visualize a campaign budget overview and specific mobile devices now can be targeted.
Social media is becoming an integral part of SEO marketing, a fact made clearer with the introduction of Google's +1 feature and Facebook's expanded partnership with Bing. SEO marketers need to figure out how to get product messages tweeted and shared on social sites, writes social media strategist CT Moore, preferably by the users whose suggestions carry the most sway throughout the social networks.