2/20/2012

Mobile marketers have some catching up to do, writes Frank Barbieri. Mobile ad inventories are going through the roof, but the industry has failed to make much progress when it comes to analytics, measurement and targeting, Barbieri argues. "Mobile advertising has become the Baby Huey of the media world: it's huge and lumbering, but not mature," he writes.

Full Story:
TechCrunch

Related Summaries