NCA President Larry Graham discussed his leadership priorities and his goals for the confectionery industry and the association with NCA SmartBrief editor Rebecca Pollack Scherr. "Providing value to all 700 members is always a challenge," he said. "We have big companies and small companies, we have suppliers, brokers and international members, and keeping focused on the big things facing us while not ignoring some specific needs of some of our specific member categories is a full-time job."

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