Despite the enduring appeal and immediacy of SMS campaigns, QR codes may be starting to take their place among marketers as consumers grow accustomed to seeing the codes all around them. "From some of the campaigns that we have run alongside SMS call to actions, the QR codes are outperforming the response from SMS significantly. In many times a factor of 10 or more times more successful," says Laura Marriott, CEO of NeoMedia Technologies.

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