This weekend's Oscars ceremony will be the most-social version of the event to date, with many viewers likely to chat online about the on-TV action, writes Katherine Rosman. Organizers will post viewers' tweets to Oscar.com and will use social chatter to guide their online-video-clip selections, while Vanity Fair will live-tweet its after-show party. Other major television events, such as the Super Bowl and the Grammys, saw a marked increase in social chatter during this year's events compared with past telecasts, Rosman writes.

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