Digital marketers see boosting social media engagement as both their top priority and their most exciting opportunity in 2012, according to a report by Adobe and eConsultancy. Marketers are much less enthusiastic about social data and analytics, however, suggesting that demonstrating return on investment remains a headache for many social media marketers. "[N]eglect of this area may explain why many companies are still struggling to justify new hires based on proven upside from social media campaigns," Linus Gregoriadis writes.

Full Story:

Related Summaries