When it comes to planning your brand's content strategy, pay special attention to the micro-copy -- wording on a website's interface such as "submit" or call-to-action links, according to Amy Thibodeau, a content strategist for Facebook. Thibodeau explains the social site's reasoning for choosing the "Like" button and breaks down three steps that other strategists can use to ensure that their copy works in harmony with the rest of the website.

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