Some of the biggest names in Web marketing -- including Google, YouTube, Yahoo!, Hulu, AOL and Microsoft -- will gather in New York this April for a two-week sales-pitch event modeled on the TV industry's upfront season. Each company will take a full day to pitch its platform to marketers, with many focusing on new video-advertising technologies. "We need to show there is a new game in town," says Digitas U.S. chief Colin Kinsella.

Related Summaries