Some say the daily deal phenomenon started by Groupon is a bubble that's destined to burst, but fast-growing fast-casual burger chain Smashburger sees the service as a necessity to win brand awareness as it enters new markets. "As a relatively new brand in most of our markets, we really do think about the Groupon spend as a media spend," said Smashburger's Jeremy Morgan.

Full Story:
QSR Magazine

Related Summaries