2/27/2012

First-time mothers feel anxious and guilty about buying anything less than the best for their new baby, but online advertisers shouldn't try to guilt-trip moms into buying their products, according to a Kelton Research study. It's more effective to use expert opinions and social-network recommendations to reassure moms that they're making the right choice, explains report author Sandra Gordon.

Full Story:
eMarketer

Related Summaries