3/29/2012

Business-to-business sellers face some special challenges when it comes to making sure their marketing messages reach their customers' e-mail inboxes. An unexpected decline in response rates might mean there is a problem with delivering your e-mails, said Stephanie Miller of Aprimo. To overcome issues with e-mail deliverability, it's important to maintain your reputation and test e-mail content, experts say.

Full Story:
MarketingSherpa

Related Summaries