3/22/2012

Following so-called "best practices" isn't always the best way to run your social media outreach, writes Josh Mendelsohn. Social campaigns need to be carefully tailored to your brand's specific customers, so overly general guidelines might do more harm than good. "Businesses of all sizes need to think more about what's 'right for them,' not just what's 'right' by industry standards," Mendelsohn writes.

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