Pizza lovers in the Tampa area are getting the chance to bite into gourmet pies from several higher-end chains expanding in the market. Anthony's Coal Fired Pizza opened its first Tampa store this week, following others including Pizza Fusion, YourPie, Mellow Mushroom and Wood Fired Pizza. "Outside of Chicago or New York, I'm not sure how many people know what really, really good pizza is," said Technomic's Darren Tristano.

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