3/12/2012

Unlike quickservice chains of its size, fast-casual burrito player Chipotle has grown without national TV ads -- the chain ran its first one, a two-minute spot focused on sustainable farming, during the Grammy Awards. The company doesn't plan to shift gears to pricier paid media anytime soon, said CMO Mark Crumpacker, who has kept the marketing budget lean since joining the company in 2009.

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