When users tap J.C. Penney's video ads in the Hulu Plus iPhone application, they are taken to a product page for the month of March on the retailer's mobile shopping site. The feature is a part of the new rebranding campaign that is "focused on the rhythm of our customers’ lives, so shoppers can find all the things they want, exactly when they need them, month by month," said spokeswoman Kate Coultas.

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