Macy's is leveraging the new timeline feature in Facebook to reach even more customers. Jennifer Kasper, Macy's group vice president of digital media and multicultural marketing, told Marketing Daily that Macy's will expand its social media offerings through Pinterest, Tumblr and mobile apps. "We did a recent survey, and 40% of the responses we got were through mobile. That was a reality check for us! Mobile is a preferred way of reaching them," Kasper said.