Websites must make a good first impression to get, and keep, the attention of users, Danielle Rodabaugh writes. Before setting up a website, companies should outline goals for the site, then populate it with well-written, personable and regularly updated content. Finally, proofread the whole site several times. "Some people won't notice grammatical flaws, but you can bet that the ones who do will reconsider working with a business that can't take the time to ensure accuracy," Rodabaugh concluded.

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