Data from sudden infant death syndrome cases in San Diego County before and after the 1994 initiation of the "Back to Sleep" campaign showed that the rate of SIDS-related deaths for every 1,000 births fell from about 1.34 in 1991 to 0.64 in 2008. In the journal Pediatrics, researchers said that 38% of the babies who died were sharing a bed while 45% were sleeping in an adult bed.

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