Katniss Everdeen, the protagonist of "The Hunger Games," takes advantage of her skill with a bow; similarly, small-business owners should play to their strengths, Kara Ohngren writes. "Create a company in an area where you consider yourself ahead of the competition in experience and know-how -- and you just might survive." Small-business owners should also be authentic and look to address gaps in the market, Ohngren adds.

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