Deutsch L.A. is now doing work for Target, though the extent and nature of it is unknown. The move by Target apparently was made without a review and comes after the retailer dropped Wieden+Kennedy in January.
The Los Angeles County Department of Public Health is now posting the letter grades from restaurants' health inspections on the online review site Yelp. "Publishing inspection scores online in conjunction with consumer-written reviews of restaurants is the logical next step in providing the public with immediate and easily accessible information to help make informed restaurant choices," said department director Jonathan Fielding.
The controversial "It's Halftime in America" commercial for Chrysler that aired during the Super Bowl is among the three TV spots by Wieden + Kennedy nominated for an Emmy Award. Also nominated were two commercials for Volkswagen from Deutsch L.A.
The Roman Catholic Archdiocese of Los Angeles is switching most of its elementary schools to a 200-day school year, which will be among the longest in the country. Cardinal Roger Mahony said the change is aimed at boosting student performance and is not meant to compete with Los Angeles public schools, which cut their calendar this year to 175 days. "What we're trying to do is focus on the group that we're entrusted with, and we believe that more time in the classroom is beneficial to the students," he said.
A struggling high school in Los Angeles will undergo a federally sanctioned restructuring process, officials announced. Although the 1,300-student Belmont High School has gained nearly 100 points on the Academic Performance Index in the past two years, just 9% of students tested at or above grade level last year in math and 25% in English. As part of the process, teachers and administrators will be asked to reapply for their jobs.
The high percentage of Los Angeles households that don't speak English as a first language -- particularly Spanish-speaking households -- reportedly are skewing viewer data from Nielsen's new local people meter and may force the company to delay LPM's official launch. Nielsen says it is still on target for the LPM launch in New York.