Encyclopaedia Britannica's decision to stop printing encyclopedias after 244 years is a reminder that even the best companies aren't built to last, writes Kaihan Krippendorff. It's important to anticipate the failure of your company's core business, and to devise strategies not just for postponing the inevitable, but also for pivoting into new areas. "The key to long life in business is knowing how to play the end game so that you can position yourself to play the next game," Krippendorff writes.

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