The next game-changing restaurant concept is likely already beginning to grow somewhere in the world, using a combination of mobile media and social networking to connect with consumers, writes Paul Barron in this excerpt from "The Chipotle Effect." "We must change now; the consumer is blazing past us on a rocket ship loaded with iPhones, tablets, and social networks, and the future of this business is dependent on how we connect with them at this critical time."

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