Online marketers should pay attention to the most recent update to the iPad, since its speed and high-resolution screen make it a powerful platform for serving up beautiful, interactive ad units, writes Robert Hof. The device is expected to ring up big sales, helping to further shift mobile-device use into the mainstream. "If that accelerates, as seems sure to happen, marketers no longer will be able to ignore what is in all likelihood the next big ad medium," Hof writes.

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