The Australian-based endota spa company now has 100 franchises and company founders Belinda Fraser and Melanie Gleeson say their model particularly appeals to women who want to run their own businesses. "Mothers and mothers-to-be make great franchisees; they are capable, and they are driven," the partners write. "We offer them the advantages of being a business owner, with a lot less risk than striking out alone. While revenues in most Australian day spas have gone down since 2008, revenue for endota spas has increased every year."

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