4/19/2012

Although 80% of business-to-business marketers say they plan to spend more time improving their measurement efforts, they cite a lack of time and resources as their biggest roadblock, according to a Pardot survey. Three-quarters of marketers say they have standards for qualifying leads, and most do so based on a combination of a prospect's actions and demographics, but 37% say they are not tracking the revenue generated by campaigns.

Full Story:
MarketingProfs

Related Summaries