The founders of Schmendricks don't sell their bagels from a brick-and-mortar store; instead, they lease space from a commercial kitchen, sell through online orders and weekend pop-up shops and spread the word via Twitter. Co-founder and venture capitalist Dan Scholnick has modeled the business after successful Silicon Valley start-ups. "It’s all about getting to market as quickly as possible, being really efficient with capital and using all the latest technology that’s available," he said.

Related Summaries