4/18/2012

To get better at communicating your company's purpose, it's a good idea to write out answers to some key questions that people are likely to ask you, writes Alex Honeysett. "While you won't necessarily show this document to anyone else, it's a great resource for you -- it forces you to get familiar with and streamline the language and phrases you use to explain your brand," she writes. Then come up with a one-sentence mission statement.

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