Any product, even something as mundane as duct tape or ketchup, can generate enough consumer love to power a word-of-mouth marketing campaign, Andy Sernovitz writes. The key is to make sure you wow your customers at every opportunity, forging a recession-proof relationship that goes beyond mere marketing. "Word-of-mouth marketing is more than a marketing tactic -- it's a fundamental philosophy that changes businesses forever," Sernovitz writes.

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