British chef Heston Blumenthal and Michelin-starred chef Simon Hulstone teamed up to create the gourmet in-flight menu that will be served on all British Airways flights during this summer's Olympic Games. "Clearly, celebrity chefs are hugely successful and airlines are trying to overcome this stereotypical view of their food being unpalatable or stodgy," said Peter Jones, former chairman of the International Travel Catering Association.

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