James Moorhead, formerly of Procter & Gamble, is the new chief marketing officer for DISH. He moves into the job as DISH repositions itself as a high-quality content provider, building on its acquisition of Blockbuster as well as its broadband and TV Everywhere services. "I want to be a part of shaping the future of how American households will receive their video, broadband data and voice services," Moorhead said.

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